Ver Cuevana. 2017. Rue Saint Honoré, Paris. Colette, the concept store that has revolutionized trends and pop culture for 20 years, is closing. At the peak of its success and influence. Colette closes its doors, just as it opened them in 1997. Why this sudden decision? All the greatest creators and artists are there, alongside Colette’s faithful team, to share their memories of the Parisian concept shop and its effect on the fashion industry and youth culture.